15Mar, 2014

Shakespeare Asked… So Here’s the Answer

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Shakespeare waxed lyrical about “what’s in a name?” and of late, the Bard’s question has been very present in my mind. I’m not actually thinking about the name our clinic does business under, Arizona Pain Treatment Centers, but rather the name given to the practice of such medicine, a pain treatment center. What is in a name? Well certainly enough to conjure up a powerful image of the named object/business. Something to set it apart from other types of businesses/practices/objects… Therein lies my problem with the whole “pain treatment center” […]